Creativity and Service, these are two segments in any industry, which are as good or better than having base capital, sometimes having a fantastic Idea attracts investment /Finance on almost negligible terms.
Now question is, how to have an Idea? Most of the people end up doing same business or offering same services which established player is offering. This cuts your chances of being successful in your enterprise.
Look within and without for an Idea;
At KRS Consultancy, we advise our aspiring entrepreneur client to first develop the idea instead of a project, as if they do not have something unique to offer to clients, they will end up jumping at same bread, which other entrepreneurs are also eating.
Generally people say, I wish to become AMBANI or I wish to be NARAYAN MURTHY but darling both of these guys have something very unique to offer to the market, which you do not have. Other most important thing ,which they had was they were themselves, they were ideals for themselves. For Example when Murthy floated the idea of giving stakes in company to employees and pledge that none of his children will be part of Infosys, he was unique in his decision and no industrialist of his magnitude in India before him, had ever done it.
IDEA for a new enterprise is in fact gift of god ,it is a divine intervention, it is like our first child, we must nurture this Idea like a new born baby.
Managers are biggest risk to any new enterprise;
Last fortnight, I was reading an interview of pseudo management Guru Arindam Chaudhri, who runs a management institute with several branches plus a consultancy, he was talking about media, he emphasized that almost 40% of a film budget must go into publicity. I call it lunacy of first order, take the example of SAWARIYA, they have pumped everything, inclusive of mothers and fathers in the publicity campaign but end result is loss for many Distributors. Why? Because film had a very outdated storyline. Arindam Chaudhri himself Produced and Directed a movie with none other than Sunny Deol, which was a disaster even after bumper publicity.
Same ways all those, who entered in IT bandwagon, just to be called new age entrepreneurs are back to pavilion today. Those, whose business model was 100% dependent on outsourcing, are struggling for breath today. See, what happened to those, who entered to airline bandwagon, without having an Idea that bigger players with lots of capital and longer gestation period will take over the airline business, so what happened to Damania airlines Or many such enterprises in airline industry ?
Those who take risk are more successful;
Most of the youngsters today wish to have a rosy business without putting their bottoms on fire, it is absolutely possible to have a risk free business, but for that you have to take a risk my dear. Without taking substantial amount of risk, you can only become a 9 to 5 employee. I know the people, who have even developed or developing great enterprises as the side business by putting money and effort with full time partners, their dedication is commendable and on 99% occasions, such moonlight entrepreneurs become a success. These people risk their jobs for business and this become their base capital.
Nothing exists like RISK or INSECURITY;
One must understand that these two words are more of a superstition rather than having some actual consequences in the life of a successful entrepreneur. First of all a brave person, a prayerful person can never be Insecure, If you feel insecure,it means you do not have trust in god or yourself, than you need prayers and not a brand new venture.
Not doing anything about the idea is like a murder, most of the people keep on hammering that they have a great idea but they never go beyond this, as they are scared of failure. It is a unwritten principal that those who are scared of failures, can’t be successful, they can be mediocre only.
Power of Action;
Even a Narayan Murthy never knew that his INFOSYS baby will grow bigger, since he had the guts to start a company in a tiny flat in Puna with the capital of Rs.10,000/-,he is where he is today. So never hesitate to take action. There is only one remedy to all the insecurities and all the fears of the world, take ACTION. One more step you take in direction of desired destination and destination will be closer, rather than marching on a single spot and going nowhere.
Trust me, most of the times, it is a big failure which paves way for glorious success and not the small success.
The day we learn to take on the fear of failure, we can only become victorious. So choose to be victorious. Read more articles on links, as under;
http://krsmediaintegration.blogspot.com
http://krsbusinessintegration.blogspot.com/
http://anirudhheals.blogspot.com/
[Writer Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film/TV Project Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com, Writer is also known as KHEMRAJ D.ANIRUDH]
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