ART OF PROJECT FINANCE AND CASHFLOW
I always consider CAPITAL as most interesting form of worldly art, it is a amazing art to arrange capital for you or your clients. Since KRS is in the business of arranging appropriate finance /investment and cash flow for its wide range of clients and their projects, we learn new things everyday.
Attracting Investors/Financers/VC’S to your project is most awesome exercise, which can be taken to the ultimate realization of cash in companies account, if only a project is rock solid with shear commitment of promoters and consultants.
Time is very favorable for entrepreneurs
In today’s scenario, ample money is available only for projects, which are not based on certain assumption plus more than 100% guarantee of return. Investors and Financers can always smell the projects, which are fishy. There was a time when PSU Bank Managers use to give loans like, it is their fathers money to every cheater in the town. Than later on these projects used to be declared Non Performing Assets and public money used to be gulped systematically. But Thanks to newfound honesty in RBI and Finance ministry after Manmohan Singh entered to Indian governance , PSU Bank officers are disciplined to a large extent. This is the perfect time for honest entrepreneurs to enter in the ring.
Market Research is most important factor;
Today the Competition factor from any business is nil and zero, as everyone has an equal opportunity, if you have the guts and capacity to have a correct market analysis for the product or services your project will offer. Today there are tools and consultants like KRS, which makes a project full-proof at conceptualization stages. Every Entrepreneur must focus on this area, we first have to be good students and specialists of the field, where we wish to venture. Since it is a business ,we must associate experts at every level to analyze the proceedings.
BIG TOWN/ HI-FI LIFE SYNDROME KILLS PROJECTS
Most of the entrepreneurs want to be in big cities, this is the reason 99% media companies are operating from a single hub, promoters are paying heavy rentals and cost of property with interest simply because they wish to be at BANDRA or NARIMAN POINT business district. They say your business address is most important thing, I say people give 3 f…s to your business address, they are concerned about quality of product/services , which you are offering. So taking a rental office at most posh business district becomes your biggest weakness from the point of you of consultant of your Investor/Financers, who think like me that if a person is spending more on his consumerist fattish than pumping money to core business, he or she will be out of business and neck deep in debt very soon. On 99.99% occasions our decision of rejecting project finance/investment offers from such parties.
Working Capital/Cash flow
Most of the entrepreneurs, who are attracted to business by watching the commercial films and do not understand the meaning of maintaining the study cash flow plus working capital requirements of their business fail in very first 3 years of business. I have case studies to prove that people, who can stand for 900 days in any market place without any work or less income can be successful today or tomorrow in any business. Successful business model is all about being their for 900 odd days with prayers and commitment. I have myself seen terrible setbacks in my business but since I never quit under any circumstances, I have been always supplied resources to be back with the bang.
FAMILY-The biggest strength for any business
You will find that most of the successful business houses are family oriented; you will hardly find a businessman, who doesn’t have fantastic relations with his family. My elder brother taught me this as my first lesson that if you can’t manage your family life very well, if elders ,kids and relatives and guests are not happy in your house than forget about creating a business empire and he is so right. From very first stage of foundation stone to glorious movement of expansion, you will always need family/friends and a trusted team of associates, who are with you for the reasons, which are more important than profit or loss.
PRAYER is biggest capital
Trust me brothers and sisters, prayers and gratitude at each opportunity is most important factor which keeps a business on the path of ever shine success like TATA /AMBANIS/MITTALS/WAREN BUFFET/ROCKFELLER/KOTAKS/MAHINDRAS/GODREJS or even L&T. The prayer and gratitude must reflect from every activity related to your enterprise and trust me you will never be short of capital in your life. Chaos, wish you all beginners all the very best in your life and business, my loving prayers for all of you.
[Writer Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film/TV Project Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com, Writer is also known as KHEMRAJ D.ANIRUDH]
